UX App design - netflix study

Case Study

'How do you decide what to watch on Netflix?'

This is a personal UX case study. My research is very specific and aims to look at the Netflix’s user experience in choosing a film or TV show.

  • How are individuals currently searching or exploring categories on Netflix?

  • What are they infuenced by?

  • Could there be a way of saving time?

  • Could the process of deciding on a movie or tv series be more seamless?



  • Carried out a personal UX case study on Netflix during lockdown

  • Researching how users decide what to watch on Netflix

  • How could Netflix help with the selection process?

  • User research through Google forms on family and friends

  • Competitive analysis

  • User personas and user journeys

  • Created an empathy map

  • I had some ideas that could create a better user experience

  • Sketched a few wireframes

  • Tested the basic paper prototype on family members at home

  • Google Forms

  • Marvel - Rapid Prototyping

  • Adobe XD

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

  1. Empathise: User Interviews & Viewpoints                                                                                                                                

 2a. Research: Competitive Analysis & Trends                                                                                                                             

 2b. Competition                                                                                                                                                                                     

 3. Define Users Needs: Personas & User Journeys                                                                                      

 4. Ideate Solutions: Sketches & Wireframes                                                                                                                              

 5. Basic Prototype & Guerrilla Testing                                                                                                                                       

 7a. Evaluating the design - Spin the wheel                                                                                                                                

 7b. Evaluating the design - Based on emotion and experience