UX App design - netflix study
Case Study
'How do you decide what to watch on Netflix?'
This is a personal UX case study. My research is very specific and aims to look at the Netflix’s user experience in choosing a film or TV show.
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How are individuals currently searching or exploring categories on Netflix?
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What are they infuenced by?
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Could there be a way of saving time?
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Could the process of deciding on a movie or tv series be more seamless?
Process
Software
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Carried out a personal UX case study on Netflix during lockdown
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Researching how users decide what to watch on Netflix
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How could Netflix help with the selection process?
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User research through Google forms on family and friends
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Competitive analysis
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User personas and user journeys
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Created an empathy map
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I had some ideas that could create a better user experience
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Sketched a few wireframes
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Tested the basic paper prototype on family members at home
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Google Forms
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Marvel - Rapid Prototyping
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Adobe XD
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Adobe Illustrator
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Adobe Photoshop
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Adobe InDesign
1. Empathise: User Interviews & Viewpoints
2a. Research: Competitive Analysis & Trends
2b. Competition
3. Define Users Needs: Personas & User Journeys
4. Ideate Solutions: Sketches & Wireframes
5. Basic Prototype & Guerrilla Testing
7a. Evaluating the design - Spin the wheel
7b. Evaluating the design - Based on emotion and experience
